MARKETING PROGRAM

SHOWCASE YOUR BRAND AND CAPABILITIES TO OUR MEMBERS

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Hickory Global Partners offers its suppliers a unique and valuable opportunity to reach our more than 2,500 members with our first-class Marketing Program designed to enhance awareness and engagement and drive revenue. Benefit from building your brand and elevating your portfolio of products/services thorough extensive distribution via marketing opportunities across our massive membership network.

WEBINAR

Ideal interactive platform to impact action and reinforce loyalty with corporate travel agents and corporate travel departments

An up to 45 minute live presentation followed by Q&A

Promoted through customized invitation and minimum of three pre-event reminders

Webinar video recording posted on PartnerHQ for 24/7 agent access for one year

EXCLUSIVE EMAIL 

Exclusive to (1) supplier only

Promote special offers, incentive programs, news, updates, etc.

Offers exclusive to HICKORY are preferred

Delivered twice weekly

Generous ad size with subtitle and 50 words of text below image

DEALS EMAIL 

Promote special offers, incentive programs, news, updates, etc.

Features no more than three suppliers per email

Offers exclusive to HICKORY are preferred

Delivered twice weekly

CLICKS

Included in HICKORY’S Weekly Email Recap Summary

Ideal for product/service announcements, news, updates, important notices, campaigns, etc.

Subject line/title, PDF, landing page or video

Offers exclusive to HICKORY are preferred

SOCIAL MEDIA POSTS

Posted on HICKORY’S LinkedIn, Facebook, Instagram and Twitter pages

Ideal for product/service announcements, news, updates, important notices, campaigns, etc.

Subject line/title and PDF, landing page or video

HOTELS ON THE MAP EMAIL

Delivered monthly

News and features focused on announcing new properties in our Hotel Program and updates

Placed in HICKORY’S Weekly Email Recap Summary

ONLINE BANNERS

Large format advertising on the HICKORY’s website, PartnerHQ (HICKORY’S agent portal) and SmartBook™ (online hotel booking tool)

Need to include strong call to action to book HFH or EZR rate access codes and prominent positioning of these within creative

File formats can be animated or static

VIRTUAL LEARN AND EARN

Ideal interactive platform to impact action and reinforce loyalty with targeted corporate travel agency

An up to 45 minute virtual presentation (can be several sessions for large group) followed by Q&A

Promoted through customized invitation

Incentive prize giveaway (provided by HICKORY) that helps drive/reward participation

We supply you with member contact information upon completion

HICKORY SUPPLIER SHOWCASE

Sponsorship of our annual live event

Booth at our annual live event

HICKORY QBR POWERPOINT SLIDE

Exclusive to (1) hotel, (1) air, (1) ground and (1) ancillary supplier per quarter

Quarterly business review presentation to our top 10+ agencies

Inclusion of (1) slide in deck promoting your chain/brand

Highly targeted premium audience of strictly owners/managers

HICKORY MASTER POWERPOINT SLIDE

Exclusive to (1) hotel, (1) air, (1) ground and (1) ancillary supplier per quarter

Overview presentation of our capabilities to prospective new agency members

Inclusion of (1) slide in deck promoting your chain/brand

Highly targeted premium audience of strictly owners/managers

HICKORY NEWSLETTER SPONSORSHIP

Exclusive to (1) supplier only per quarter

Includes exclusive sponsorship, mention and logo or banner

Distributed to approx. 30,000 travel industry contacts

HICKORY WEBSITE HOMEPAGE CRAWL

Exclusive to (1) supplier per month

Promote your brand/chain on our highly popular website and most visited page with looping message

0-25 Words and one link on top of our website homepage

HICKORY SUPPLIER SPOTLIGHT CAMPAIGN

Exclusive to (1) supplier per month

Includes (1) email and (1) page on our website

Promote general marketing, new programs, chain/brand snapshot

Email includes supplier logo, visual, link, up to 150 words

Email included in HICKORY’S Weekly Email Recap Summary

Email uploaded to Partner HQ (HICKORY’S agent portal) for (1) year

Email – supply PDF or landing page for click-through

Webpage includes supplier logo, link, up to 200 words

HICKORY YOUTUBE CHANNEL VIDEO UPLOAD

Reaches our subscriber base

Length of usage – Indefinitely