MARKETING PROGRAM
SHOWCASE YOUR BRAND AND CAPABILITIES TO OUR MEMBERS
Hickory Global Partners offers its suppliers a unique and valuable opportunity to reach our more than 2,500 members with our first-class Marketing Program designed to enhance awareness and engagement and drive revenue. Benefit from building your brand and elevating your portfolio of products/services thorough extensive distribution via marketing opportunities across our massive membership network.
WEBINAR
Ideal interactive platform to impact action and reinforce loyalty with corporate travel agents and corporate travel departments
An up to 45 minute live presentation followed by Q&A
Promoted through customized invitation and minimum of three pre-event reminders
Webinar video recording posted on PartnerHQ for 24/7 agent access for one year
EXCLUSIVE EMAIL
Exclusive to (1) supplier only
Promote special offers, incentive programs, news, updates, etc.
Offers exclusive to HICKORY are preferred
Delivered twice weekly
Generous ad size with subtitle and 50 words of text below image
DEALS EMAIL
Promote special offers, incentive programs, news, updates, etc.
Features no more than three suppliers per email
Offers exclusive to HICKORY are preferred
Delivered twice weekly
CLICKS
Included in HICKORY’S Weekly Email Recap Summary
Ideal for product/service announcements, news, updates, important notices, campaigns, etc.
Subject line/title, PDF, landing page or video
Offers exclusive to HICKORY are preferred
SOCIAL MEDIA POSTS
Posted on HICKORY’S LinkedIn, Facebook, Instagram and Twitter pages
Ideal for product/service announcements, news, updates, important notices, campaigns, etc.
Subject line/title and PDF, landing page or video
HOTELS ON THE MAP EMAIL
Delivered monthly
News and features focused on announcing new properties in our Hotel Program and updates
Placed in HICKORY’S Weekly Email Recap Summary
ONLINE BANNERS
Large format advertising on the HICKORY’s website, PartnerHQ (HICKORY’S agent portal) and SmartBook™ (online hotel booking tool)
Need to include strong call to action to book HFH or EZR rate access codes and prominent positioning of these within creative
File formats can be animated or static
VIRTUAL LEARN AND EARN
Ideal interactive platform to impact action and reinforce loyalty with targeted corporate travel agency
An up to 45 minute virtual presentation (can be several sessions for large group) followed by Q&A
Promoted through customized invitation
Incentive prize giveaway (provided by HICKORY) that helps drive/reward participation
We supply you with member contact information upon completion
HICKORY SUPPLIER SHOWCASE
Sponsorship of our annual live event
Booth at our annual live event
HICKORY QBR POWERPOINT SLIDE
Exclusive to (1) hotel, (1) air, (1) ground and (1) ancillary supplier per quarter
Quarterly business review presentation to our top 10+ agencies
Inclusion of (1) slide in deck promoting your chain/brand
Highly targeted premium audience of strictly owners/managers
HICKORY MASTER POWERPOINT SLIDE
Exclusive to (1) hotel, (1) air, (1) ground and (1) ancillary supplier per quarter
Overview presentation of our capabilities to prospective new agency members
Inclusion of (1) slide in deck promoting your chain/brand
Highly targeted premium audience of strictly owners/managers
HICKORY NEWSLETTER SPONSORSHIP
Exclusive to (1) supplier only per quarter
Includes exclusive sponsorship, mention and logo or banner
Distributed to approx. 30,000 travel industry contacts
HICKORY WEBSITE HOMEPAGE CRAWL
Exclusive to (1) supplier per month
Promote your brand/chain on our highly popular website and most visited page with looping message
0-25 Words and one link on top of our website homepage
HICKORY SUPPLIER SPOTLIGHT CAMPAIGN
Exclusive to (1) supplier per month
Includes (1) email and (1) page on our website
Promote general marketing, new programs, chain/brand snapshot
Email includes supplier logo, visual, link, up to 150 words
Email included in HICKORY’S Weekly Email Recap Summary
Email uploaded to Partner HQ (HICKORY’S agent portal) for (1) year
Email – supply PDF or landing page for click-through
Webpage includes supplier logo, link, up to 200 words
HICKORY YOUTUBE CHANNEL VIDEO UPLOAD
Reaches our subscriber base
Length of usage – Indefinitely